Changes brought by growth in tourism, and how tourism has changed culture and traditions.

Firstly, the growth in tourism has obviously and most definitely brought in money for the country and improved the standard of living in the country. As a result, the locals would benefit from the boost in economy, more job opportunities would be available, and the increase in investors' interests in Brazil would probably bode well for the country as well. Coupled with all these, Brazil's reputation would be boosted as well, be it by word of mouth from the tourists who enjoyed their time in Brazil or the developments and international events happening in the country, any boosting of reputation for Brazil would only mean more tourism receipts and revenue earned for the country.

All we have heard are the good points. Now, for the bad points.

Perhaps it is only ironic that the more tourists coming into Brazil, the better the country would have to do to ensure that they either enhance or retain their reputation. Yes, it is possible for the country to boost their reputation by having more tourists in the country but everything can crash back at them if things go wrong. It is only made worse by the already high expectations from the tourists and this puts pressure on the government and country. With the number of tourists coming into Brazil every day, it is certain that culture in the country would be affected. Youths and children might be influenced by the tourists coming into the country and aim to follow their way of life, which is different from theirs. That will cause a loss of culture and in the long run, would be detrimental to Brazil's proud culture roots and thus, the government would have to do something about it to minimize the impact.

It might not seem possible but the effects of tourism has even gone to the indigenous groups, whose homes have been destroyed to build roads for the unsatiable hunger of tourism. Transportations would definitely be needed for tourists to travel around the country and it is only saddening that the Amazon rainforest, the biggest rainforest in the world, would have to suffer as a result of globalisation and tourism.

Lastly, commodification of Brazil cultures and traditions is also an issue. As mentioned earlier, tourists travelling to Brazil can simply purchase a souvenir from one of the shops there and declare to all his/her friends that he/she has been to Brazil. In this way, Brazil is just that, a souvenir. However it is quite obvious that that isn't the case and as such, Brazil's culture and tradition is being commodified into a single souvenir, making it less extravagant and rich as it should be. People travel to Brazil just for festivals and for some cases, the theme park, Beto Carrero. In their minds then, everything is fake, only the festival and theme park is real because I have heard of them and is just only interested in experiencing them, nothing else. How Brazil overcome this problem, we can only wait and see..